Whirlpool approached Green Goose Design, along with other design studios in India in the middle of 2010, to discuss the creation of an Employer Brand for the Whirlpool Corporation of India. After the initial round of speculative work from all design agencies, Whirlpool unanimously chose Green Goose Design as the agency to take this project forward.

A simple design of the ever popular emoticon used in online social applications and other platforms, we used this symbol in four main colours and through different design layout applications, communicated the Value Propositions. The design clicked with Whirlpool instantaneously. Ever since, these icons have been part of all the communications that involve the employer brand and send out the message the client wanted.